You have probably experienced the situation in which a trivial choice has ruined a whole concept. For example the layout of some architectural drawings not appealing to the client, a little piece of furniture in the corner of a rendering that gets all the attention -not for a good reason- or a background of a web design that is not the most adequate. Anyone can tell a few frustrating stories where the attention went -by accident- to the wrong place.

More than ten years ago Nick Pelling introduced the concept of gamification. The term refers to the application of videogame design elements and principles in non-game contexts to improve the user engagement, organization productivity and many others. Using it as a tool for storytelling allows to focus the attention in what’s important and leave what is trivial as it.

1608 Gamification a pillar for us 05Sometimes during a meeting, there are accidental protagonists that a good storytelling can avoid. Photo © Pexels

Architecture visualization is no exception. It should be about the experience and spatial qualities and not about the color of the furniture or the grain of the stucco –which can be changed-. Combining the principles of gamification with Virtual Reality and Archviz increases exponentially the positive reaction on an architectural design. The concept is simple, pick what’s relevant in a design and make it fun to engage the client in what’s important.

In marketing, gamification has been widely applied. Over 70% of Forbes Global 200 companies surveyed in 2013 said they planned to use it for the purposes of targeting and customer retention. A review of research on gamification shows that a majority of studies find positive effects. It is an incredible powerful tool that should be used more often in the real estate industry to create meaningful content. And so, to help companies to reach better their customers, connect with younger audiences or express in a different media.

Applying these principles to the architecture field is possible thanks to videogame software. In DITISHOE we use Unreal Engine. Created by EPIC Games in 1998 and developed until today it has become one of the most solid tools for content generation for any media. From Virtual Reality with HTC Vive for PC and Mac or Augmented Reality and Interactive Visualization Apps like Apartments 360 for iOS and Android devices. It also allows to create currently demanded products such as images, videos or 360 panoramas.

1608 Gamification a pillar for us 04A good gamification strategy and storytelling increase your reach by engaging better with clients. Photo © Pexels

We deeply believe, as young architects, the future relies on these kind of synergies. Where we can take clues from other fields to market better our designs or where an architect can contribute with structural or design advice in videogame studios. This way we expand our profession to a wider variety of fields and leave more opportunities for the generations to come. This is what DITISHOE believes in and that’s what we are committed to.

We are currently developing some projects in which these concepts are applied, in the coming weeks we’ll be ready to announce this exciting collaboration!

Stay tuned.

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